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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ Nov, 2011


Dear Readers,

As explained by Sir Matrin M Peglar, in his book Visual Merchandising & Displays: Colour is the biggest motivation for shopping. Colour psychology is very important in Visual Merchandising. Many theories have been espoused concerning the effects of colour on people and their moods while shopping. Colour can immediately create a mood. Most of us have colours that tend to cheer us up when we are feeling down and colours that calm us. Each of us also has colours that can make us physically feel hotter or cooler. The problem for the Visual Merchandiser lies in the fact that each person may have a distinct reaction to the same colour. In our vast and global marketplace, there are cultural and regional differences in colour preference. Also, public taste in colour changes, sometimes dramatically overtime. However, in trying to predict the effects of colour on the public in general, many Visual Merchandisers rely on these widely researched colour responses.

Medical science has proven that different colours have definite and various effects upon our nervous system and that they act quite independently of our eyes or minds. Colours are of the deepest significance to us throughout all phases of our life. They have more influence on us then we can possibly imagine. If we use them intelligently, they can help us by strengthening, soothing, and inspiring us. Colours are also associated with human emotions and emotions are very individualistic! Here we present ‘How Do Colors Affect Purchases?’ in a more graphical form. Kindly excuse us for the low-resolution image but this is what we could arrange the best and since the information is helpful, we couldn’t resist to share with our readers!!!

Happy Displaying!!!


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