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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ June, 2011

Contributed by: Gaurav Dharamwani, Future Axiom Telecom Ltd, Gurgaon

Swiss watchmaker Tissot has partnered with Holition, experts in 3D and augmented reality solutions for retail, to showcase its Ladies and T-Touch collection in a window display at London's prestigious Harrods department store this month.

The temporary display, which is part of the Knightsbridge store's promotion of all things Swiss, enables consumers to virtually 'try on' watches from both the Ladies and T-Touch men's collection using a fully interactive touch screen.

Visitors can see how the luxury timepieces suit them by wearing a paper strap around their wrists and looking into a nearby monitor.

Jonathan Chippindale, CEO of Holition, said: “We are extremely excited about the Harrods showcase as we are able to take our interactive technology and enhanced consumer experience directly to the iconic windows of the world's most famous department store.

“Luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”

The application is live and interactive every weekend, between 12pm and 6pm, until 24th April.

Visitors who sample the window display will also be entered into a draw to win a Tissot Jungfraubahn watch and a holiday to Switzerland.

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