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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ Issue 10, 2010



This mannequin picture has been on the WOW side for weeks. Taken at the New York Int'l Gift Fair, it's from the Alice Supply Company booth. The products, which include common household items that have been given a personality, are cute, fun and colorful and generally easy to show. This display takes it to the next level by creating a top out of a garden hose and a skirt of dust pans. Once again, trade shows prove to be a great place for visual merchandising ideas.

The annual Leipzig Book Fair (Leipziger Buchmesse) has just ended. Attracting some 150,000 visitors each March, the four-day Fair is one of Europe's largest bookish events.

At this year's Fair, the trade show exhibit that received some serious media attention was made of 15,000 pencils the writing instrument hardly anybody uses for writing. Interior Architect and product designer, 29-year-old Johannes Albert and Book Designer Helmut Stabe designed and realized the pencil concept for Mitteldeutscher Verlag Publishers.

  The pencils function as giveaways, as decorative objects and as parts of the construction of the booth. The idea is that the visitors can decide to take a pen, alter the display, or leave it all as is. 315 of the pencils actually held the perforated boards in position while others functioned as wall stands for the books. - Tuija Seipell.  

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