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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ Issue 1, 2010

Seasonal Valentine's Retail


Window Display Ideas

By eHow Contributing Writer

Window displays are one of the best ways that stores, businesses and organizations have to draw in business and let people know what's going on inside. Regardless of Internet advertising, television and radio, many places still rely on walk-in business. Your window display can change with the season, and for Valentine's Day, there are many great ways to draw people into your building, no matter what you'd like them to come in for.

Love Themes
By far the biggest association with Valentine's Day is love. When you are using love themes to decorate your retail window, it is important to include several things: Images of couples holding hands or kissing, and plenty of red and pink hearts can make a great display. Another option is to use dolls, stuffed animals or mannequins to represent the love theme. You can use two stuffed dogs, with plenty of red hearts and sequins, and hang a banner with the words "Puppy Love." This can be great for a pet store or for a store that sells pet supplies. For a clothing store, mannequins holding hands with a banner that says "You'll love our prices as much as you love each other" is one of the ways you can decorate your store window. Incorporating the love theme into your own store's theme is an important way to bring in business.

Friendship Themes
Sometimes, other Valentine's Day themes get overlooked. Friendship is a big part of Valentine's Day, and people who aren't currently attached will appreciate a window display that revolves around friendship. A cell-phone store, for example, might decorate in red and pink, but have a sign that talks about keeping in touch with your friends and family. A school supply store might have a display that is all about friendships and cherishing the friends you make at school. Clothing stores geared toward youngsters might use the theme of friendship as well.

Unity Themes
Another big part of Valentine's Day is unity. Many people like to celebrate the idea of overall peace and love on that day. Therefore, a store that has a display of a globe with many children and adults holding hands stretching around it, perhaps with red and pink hearts between the hands, will present that idea of unity. You might also find a furniture or household goods store with a window display that talks about buying furniture and household goods in order to have great gatherings of friends and family in homes.




Click to view source Nice display of business wear with post-it displayed in a very interesting manner.


VMSD reviews the year's noteworthy new products!
The importance of new products to reinvent or renew existing retail spaces played a critical role this year as retailers undertook fewer new store openings and full-scale remodels. Trade show attendees were more eager than ever for product advancements and new affordable options that would breathe fresh life into a space.

Advancements in lighting, especially LED technology, continued to improve light output and efficiency. Award-winning fixture designs showed a happy marriage between beauty and function.

A return to hand-crafting in visual merchandising meant that visual props trended toward familiar materials, such as glass and natural fibers, as retailers continued to do more with less. Realistic mannequins also gained popularity, while new styles of abstracts, including more dynamic poses and unusual finishes, made a statement.

Tough times didn’t spell the end of green, as manufacturers rolled out planet-friendly products or expanded their existing green lines.


Left: Fusion Specialties Inc.: These silent sellers take on a new task as full-size Luggage Man mannequins, molded from the company’s E-Flex color-infused material. Shown are custom models designed and manufactured exclusively for Macy’s. VMSD Editors’ Choice

Above: Lideimmagine: Go green with Livelymen mannequins, made from sustainable materials and 100 percent recyclable. Available in gray and black. VMSD Editors’ Choice

Below: Mondo Mannequins: Give a hand to the Swing-Abstract line. Mannequins hold most styles of handbags, while individual arms can be wall-mounted or attached to fixtures. VMSD Editors’ Choice



A very nice and smart display of household cleaning merchandise on a cycle-rikshaw. The display and arrangement of the products is worth appreciation and the neatness in presentation makes you stop and select easily. The prices are nominal with a free ‘instant demo’ by the salesman. The product ranges from Rs.30 to Rs.400. This man also stands behind the quality of his products!


Dressing the window for winter !
By Aparna Sharon Isa Dass

Winter is a season of joy and celebration. The snowy displays and chocolate brown themes enlighten store windows. Visual merchandisers tell us how to go ahead in experimenting with the look of this season.


Visual Merchandising
Winter has already stepped in and so is the craze for hot chocolates, angora mittens, or lighting of fire places. With the concept of visual merchandising, the store windows are welcoming winter with much admiration. Thesedays displays are so awe inspiring that the store windows instantly grab the attention of every passer-by.

Just like summer season displays, winter displays too need to be welcoming, warm and bright. There are many attributes that are involved with setting up a winter theme in a store. Few are mentioned below:

Winter theme
A winter store theme has endless options. From setting up fireplaces and park benches to snow spread around or snowy landscape with ski sets, the snowflake theme or the chilly blue icy effect with an igloo, the imaginations are endless. Recently, Tiffany & Co. had used ice sculptured ladies for their winter jewellery display, and Anthroplogie used milk cartons to set up an igloo for its store window.

The usual colours associated with the winter season are misty whites and blues. However, visual merchandisers like the act of experimenting so the use of sparkling white blue is amalgamated with silver. Apart from that, colours like maroon brown and ink blue are also a hit since warm colours bond with the winter theme and since winter is associated with Christmas red and green are also appealing options. Anuraag S, Store Planner and Visual Merchandiser, Future Axiom tells, “The colours usually used for the winter theme are more of the light ones like white, blue or snowy effect since usually the merchandise for winter is in darker shades like a dark pullover etc. The props generally used these days for the winter theme are snow flakes and dry wood effect.”

Mannequins clad in mufflers, sweaters and boots are a usual window set up for winters.. Visual merchandisers play with their ideas to dress reindeers or wrap snowmen in merchandise they wish to highlight. However, snowmen, reindeers and snowflakes are the new stars to be showcased. Anuraag says“A lot of layering is done with respect to apparels for instance mannequins are adorned with t-shirts, sweaters, mufflers, caps, mittens and so on.”

Snow Effect
The snow effect is one of the most common aids used in creating a winter effect. Artificial snow or commonly known as the 'snow effect' can be created through thermocol confetti, cotton balls or artificial snow powders.

The lighting of a store for a winter theme could be of any type, a yellow effect with a fire place or icy winter effect with the use of white and blue lights is a good option. The theme of the window describes the mood and the effect of lighting accentuates it further. Manu Neelkandhan, Design Director, Idiom says, "As it is the year end and there is a festive feel, stores go in for either story/idea based visual merchandising, with lighting which gives a warmer look; bright and festive lights which are christmas inspired are also a part of winter VM for stores."

So if you are planning to set up your store in the winter blanket, the above tips will come handy and help you keep up with the spirit.


Snaps of TOKYO by Kalyan M and OS Balaji
Beer Display   Casino Display
Chop-stick Display   Footwear and Accessories Window Display



  Course Description:
This 20 week (5 month) course has been designed for those wishing to begin a career in the visual merchandising or those who hold positions as visual merchandisers in the retail industry.
  Aims & Objectives:
Upon completion of this course, students will have an understanding of the Visual Merchandising industry including: principles & elements of display, development & design of language for the purpose of product presentation, design &
construction of props, and working to an industry brief
  Entry requirements:
Satisfactory completion of graduation or its equivalent from any recognised university, or some art/ design experience and/or a demonstrated capacity and motivation for this field. Applicants may attach a folio of their art, craft, design work or photographs of display and merchandise presentation with the application form.
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