The way things are moving, it will soon be difficult to separate one from the other. With the omnichannel approach of brands today, both worlds are getting seamlessly merged.
E-commerce offers greater choice, convenience and value. The biggest advantage of a brick-and-mortar store is giving customers the feel-good experience of living the brand. The physical store is no longer just a point of sale. It is a true experience zone, where technology transforms customer experiences, where a brand persona is experienced.
Having said that, the fact still remains that brands are not just built online, they require a strong store experience.
One of the reasons for growth of retail industry is change in attitude of customers. Customers want more than just products, they are looking at brands. Brands that have a persona that the customers identify with
And just the way humans use languages to communicate, retailers use Visual Merchandising techniques to communicate with customers.
Customers are drawn to a store by its visual appeal. They remember vividly the worst impression, not the best impression. If the store leaves a great impression on their mind, it eventually leads to higher conversion, bigger basket size and a repeat customer.