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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ May, 2011


THINKtank Update 53

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Warehouse + Home = Clever Design

VilaSofa, a furniture store that opened in Amsterdam in October is a clever design feat by Tjep. Judging by the VilaSofa website, it is a brand that can use some visual updating. VilaSofa is positioned somewhere between an IKEA store and a conventional furniture store and its claim to fame is reasonable prices and a guaranteed 48-hour delivery of all displayed models.

The Amsterdam-based Tjep faced the challenge of making all this look cool. It zeroed in on the warehouse concept but with a homey twist. It focused on the aspects of speed and the transitional nature of the place where factory-born furniture lives while waiting to be taken to your home.

Combining warehouse and home isn't easy, but Tjep accomplished it by only suggesting both. They used warehousing and transportation symbols as the basis for gigantic cutouts and wall graphics, and created a white wall with cutouts of chandeliers, windows and ornate balconies that imply a villa and refer to your home as your castle. Staff rides around in cute cash-register trolleys so that customers don't need to go to them.

 
 
 
Source: Cool Hunters
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Who should opt for the online course?

If attending a University program or an institute has become tough for you due to a full-time job and other commitments, then online course can help you immensely. An online course offered is a good and legitimate as compared to a traditional one. The good thing about online course is that you can organize your study on the basis of your schedule.

With online course, you decide your own timetable. Even better, it’s totally uop to you where you want to study. In some cases, classroom environment can intimidate some students. These kinds of students prefer studying in their own room in peace rather than in the presence of thirty odd other students and teachers.

 
Learn from the comfort of your home
  Found in Archives  
   
  Chinese artist WANG QINGSONG sits in the shop window of Selfridges in central London. Wang has created an installation across the entire run of Selfridges front shop windows entitled ‘Follow Me’, which employs motifs and symbols of popular culture inspired by the global appetite for shopping.  
 
  Color Blocking  
 

Colour is a key element in all aspects of retailing; the merchandising, the interior decoration of the store, the lighting and the way the displays are composed. It is what the shopper sees first and for many is more important than the size or the price tag. One of the most important elements of merchandise presentation that can be used to draw the customers in to a Department/Section is Colour Blocking.

The typical display at any given ‘cut-piece’ shop anywhere in India, would be somewhat like this. But the color range displayed at KOHINOOR, Chura Rasta, Jaipur is simply amazing. Though, the color blocking is not done very religiously and could have been done better but overall it still helps customer to pick or match their respective choice.

Even if these ’cut-pieces’were divided among warm and cool colors, the magic would have been better!!!

 
   
     
   
     
   
 
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TATA McGraw Hill Education has published India’s first Indigenous book on Visual Merchandising by Swati Bhalla & Anuraag S. An inspirational read containing over 250 pages of photographic examples, case studies & simple instructions on how you can create most profitable displays in your store. To order, write to us at:
mail@anuraags.com
 
Learn to create “Visual Appeal” in your retail store. Studio Atomium offer an online course for every aspirant and budding VM, to assist retailers of all shapes & sizes in understanding the importance of managing their shop, maximizing their space and in turn increasing their profitability. To know more, log on to:
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