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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ January, 2011

 


One of the biggest questions mankind has been asking for a millennia is "what happens if you let loose 100 cats inside an Ikea store?" But after years of uncertainty, a dedicated team of people has now finally found the answer!

Answer: Nothing!

Cats really don't give a damn about what humans think, they just go about their business like they always do. They walk around, fight a bit, and look at every crook and cranny. But generally they try to find somewhere to take yet another nap.

The reason we now have the answer to the big question of life, the universe, and cats is because of Ikea's latest marketing stunt. And their movie "Happy inside".

It is hard to really tell why they made it, other than it was something, someone wacky enough, came up with during a particularly unproductive meeting. And why not do that? Life doesn't have to be se damn serious anyway.

Although you do have to be a cat person (like me), to really appreciate the subtlety.

 



 
 
 
 
 
 



IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held, international home products Swedish corporation that designs and sells ready-to-assemble furniture, appliances and home accessories. The company is now the world's largest furniture retailer.

IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).

The groups of companies that form IKEA are all controlled by INGKA Holding B.V., a Dutch corporation, which in turn is controlled by a tax-exempt, not-for-profit Dutch foundation. The intellectual property of IKEA is controlled by a series of obscure corporations that can be traced to the Netherlands Antilles.

INGKA Holding B.V. owns the industrial group Swedwood, which sources the manufacturing of IKEA furniture, the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding B.V. is wholly owned by Stichting INGKA Foundation, which is a non-profit foundation registered in Leiden, Netherlands. The logistics center Europe is located in Dortmund, Germany.

 
 

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