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  Chief Editor Anuraag S | Editor Swati Bhalla | Powered by GigaSoft™ Issue 2, 2010

COLOR THEME FOR THE SEASON



A good display is the result of

Planning, Coordination &

cooperation!
(For those who missed Update 30)

The display person must know, in advance, when a particular display will be installed, where it will be installed, and what will be shown and promoted. He or she needs some sort of schedule (which can be altered) or, at least, a master plan.

The execution of a good display comes from knowing in advance what trends, what colors, and what type of merchandise are scheduled for future display so that some though and preparation can be made for the eventual visual presentation of that new merchandise. It also requires a close working relationship with the retailer, buyer or merchandiser, marketing people, and display manufactures and vendors.

Good displays come from the display persons knowledge of what is available and where, what is in stock or in the warehouse, and what can be borrowed “begged” from neighbors or institutions in the community. It requires an awareness of what is going on in the community, in the city, in the country, and in the world, and then being able to draw on that awareness to create attention-getting image-building, and merchandise-selling displays.

The display calendar is a well-thought-out time schedule that keeps displays and merchandise moving freely in and out of windows and on and off ledges. A change of windows can be set for every 10 days to 2 weeks, but should never be longer than one month.

Source: Visual Merchanding & Display (fourth edition) by Martin M Pegler

 


KEYNOTE PRESENTATION

By Catherine Dayrit
February 11, 2010
Source: http://www.nationaljewelernetwork.com
 

Pacific Northern teamed up with the American Gem Trade Association (AGTA) to develop this in-case display designed specifically for colored gemstone jewelry. The display comes with a "Visual Merchandising Guide" and is available in superior grade chalk-colored leatherette, with AGTA-designed signage that identifies gemstones, plus sign holders. A lenticular inset on the front edge of the display changes colors as the customer walks by.


To cultivate a strong brand image, jewelers must pay attention to the visuals of the store experience from start to finish.

That includes the display accessories used to first present the jewelry, and the boxes that offer a final impression as the customer exits the store. The recession has retailers scrutinizing their budgets, line by line, including the expenses for packaging and display. The theme: they want the best quality goods for less.

Design Trends
In packaging, textured leathers and larger jewelry cases that can be promoted at point of sale are gaining interest, says Wolf Designs' Simon Wolf. Neutrals, such as ivory, cream and chocolate, tend to dominate both packaging and displays, but distinct pieces in bright pops of color are options too. Larry Johnson of Pacific Northern says customers are moving away from all-leatherette displays in favor of combos, such as leatherette accented with suede inserts, and that rich cappuccino or fawn hues are bumping aside chocolate hues.

Price Points
To cut down on excess product and save money, Johnson recommends that retailers detail their specific needs and look for good deals. With major chains shuttering stores over the last year, new and gently used displays are available at discounts. Another cost-saving option is leased display programs, like one offered by Pacific Northern.

Supply Issues
With customization programs proliferating on the market, it's easier than ever for retailers to find their choice of materials and colors. One supply concern manufacturers have mentioned, however, lies in whether manufacturing is done overseas or domestically. U.S. companies are able to do a quicker turnaround on orders, says Berj Alexanian of Alex Velvet Displays. Meanwhile, Wolf says the types of problems slowing overseas production have been workforce-related, such as acquiring training for factory workers.

Environmental Issues
The recession's negative impact on cash flows over the last year has led to a decline in interest in green products, which tend to be pricier, but customer awareness remains, manufacturers say. Offerings in packaging include recycled papers and biodegradable products.

This story first appeared in the January 2009 print edition of National Jeweler.

HOLIDAY WINDOWS 2009

(January 2010) posted on Mon Jan 18, 2010 12:30pm EST
VMSD reviews the scenes that made us smile this holiday season
By Anne DiNardo
Source: http://vmsd.com/content/holiday-windows-2009

  Myer Melbourne depicted “Olivia Helps with Christmas,” based on the book by Ian Falconer, is six window settings using character animation, automated stage movements, moving light technology and narration by Australian star Dame Edna Everage. Myer Melbourne, Melbourne, Australia, “Olivia helps with Christmas” by Ian Falconer, John Kerr, creative and technical director, Stage One Productions. Photography: Rob Anderson, South Yarra, Australia.
Inspired by a wintery starry sky, Liganova created a winter lights presentation as the background for the elegant fashions at JOOP! Joop!, Germany, Winter Lights Installation, Liganova, Stuttgart, Germany. Photography: Liganova, Stuttgart, Germany.
 
 
 
Bergdorf Goodman, New York Curiouser and
Curiouser, David Hoey, senior director of visual
presentation. Photography: Ricky Zehavi, New York
 
Bergdorf Goodman, New York Curiouser and
Curiouser, David Hoey, senior director of visual
presentation. Photography: Ricky Zehavi, New York

RECOMMENDED BOOKS

 

Vinyl Graphics Fundamentals-Advanced DVD

by Larry Mitchell
Vinyl expert, Larry Mitchell demonstrates more than 50 tips, tricks and techniques for working with vinyl graphics. Beginning with the basics, Mitchell shows how to prepare the surface, how to handle and apply vinyl graphics, and how to deal with special circumstances of all kinds. From easy and common applications, to more advanced techniques, including applying vinyl to, and over, irregular surfaces, this video will help you do the job right the first time, saving time and valuable graphics. Formerly available only on two VHS videos, Vinyl Graphics Fundamentals and Advanced Techniques is now combined into one, handy, 45-minute long DVD.
Original price: $50.00 | DVD, 45 minutes, Order No. 31 | $15.00

Wayfinding
Designing and Implementing Graphic Navigational Systems
ISBN #: 2888930579

by Craig M. Berger
This is the ultimate guide for graphic designers, architects and landscape architects, industrial designers, and planners working in this field. The issues of financing, planning, stakeholder development, design, and maintenance permeate every chapter. The types of graphics include symbols and universal design, mapping, inclusive design, roads and external signs, hospitals and healthcare facilities, universities and campuses, museums and exhibitions, transport systems, urban systems, heritage areas and parks, corporate environments and sports facilities.
Price: $30.00

 

 

WHAT’S NEW?

 

The first major rollout of YBUY DIGITAL SIGNAGE is out and established now. Attached are some pictures to give yourself an idea and future review. Let the electronic salesman handle the customers in 21st century.

Key advantages:
1. Consistent information to customer
2. No breaks, 24x7 salesman
3. Catch the attention with flash videos
4. Advertise at the point when customer is ready to listen. Who knows who is watching your TV commercials worth crores of rupees.
5. Remote access for up to date info via media box

If you need any further assistance, please contact SUSHIL KUMAR | Business Development Manager
Cell : +91-99580 10322 | www.invuesecurity.com

 

 



 
 
 
Course Description:
This 20 week (5 month) course has been designed for those wishing to begin a career in the visual merchandising or those who hold positions as visual merchandisers in the retail industry.
     
 
Aims & Objectives:
Upon completion of this course, students will have an understanding of the Visual Merchandising industry including: principles & elements of display, development & design of language for the purpose of product presentation, design &
construction of props, and working to an industry brief
     
 
Entry requirements:
Satisfactory completion of graduation or its equivalent from any recognised university, or some art/ design experience and/or a demonstrated capacity and motivation for this field. Applicants may attach a folio of their art, craft, design work or photographs of display and merchandise presentation with the application form.
     
 
How to apply:
Just fill in the application form and send it accross to us. You can download the application form from the e-vm section of our website. or CLICK HERE to download the form.
     
       

*Conditions Apply.

 

 


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