Mystery VM Audits and Competition Bench-marking

Mystery VM Audits and Competition Bench-marking

A lot is spent on setting excellent standards! But are you sure those standards are not just on paper?

Our brand VM audits provide in-depth retail critiques that give clarity on the key issues to maximize effective decision-making. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors including Best Practices!. We research all aspects of brand delivery including:

  • store front,
  • window displays,
  • merchandise presentation,
  • signage,
  • product knowledge of store staff, and
  • store hygiene

We have an enviable reputation for detailed and accurate reporting, expert analysis and objective feedback.

Unlike basic mystery shopping activities, which still leave many unanswered questions, our brand audits provide in-depth retail critiques that give clarity on the key issues to maximize effective decisionmaking. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors.

Using a range of effective information gathering techniques, we collect qualitative and quantitative measurement data including comment based findings, statistics, and photography Information is compiled into clear and comprehensive summary management reports for client presentation and discussion to maximize the value of the insight gained.

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