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Merchandise Presentation refers to most basic ways of presenting merchandise in an orderly, understandable, ’easy to shop’ and ‘find the product’ format. With merchandise presentation techniques, a store does not just look good, it actually increases sale.
In a chain of stores, all outlets need to have the same look. To maintain a similar look in all the stores it is essential for a brand to have a VISUAL MERCHANDISING MANUAL. This would have all details of Display areas, Signage, Checklists, Mannequin Maintenance, Fixtures, merchandise presentations, Hanger details, VM calendar (with budget details), etc. All aspects of VM are covered in the most simplified (pictorial) way so as to be understood by just anyone implementing the same.
The placement of merchandise that is arriving to the store can be planned out on paper by using a Plano gram before the products actually arrive at the store. Planogramming is an inventory control and merchandise display method that allows a retailer to maintain shelf inventory in an orderly way to improve efficiency and customer service.
We at Studio Atomium help you use these excellent scientific tools of retail, like Merchandise Presentation Manuals and Plano grams, to make your store planning and management an efficient process.