"Sharp showroom display is always money well spent."

POSM: Point of Sale Material

A point-of-sale display (POS) is a specialized form of sales advertising that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS (also call POP, Poni of Purchase) displays can include shelf edging, dummy packs, display packs, display stands, posters, banners, etc.

Since an estimated 70% of purchase decisions are made within the retail store itself, effective POS / POP displays can have a dramatic impact on sales for a particular product category or brand.

We design POSM/ POP for brands to help sell more and better brand image.

Fixture Designing:

Floor plan or space allocation is a schematic that shows where merchandise and customer service departments are located and how much space is dedicated to each department. In developing an effective store design, the most critical element is how the store is organized for a logical unfolding or discovery of merchandise by the customer.

All the above is done keeping in mind the Space Productivity. Space Productivity index is a ratio that compares the percentage of the store’s total gross margin that a particular merchandise category generates to its percentage of total store selling space used

There are several approaches to retail store organization and merchandise display. The first and most common is to display similar merchandise all in the same area. You might, however, want to consider as an alternate presentation method, Lifestyle Merchandising. This is a more thematic interpretation of ‘cross merchandising’, presenting products in this manner can also increase the perceived value of items that normally would seem unconnected with any other merchandise. Finally, you may find that a combination of the two merchandising styles may best be suited to your market area or target customer.

Creating room settings in highly visible focal areas of your store and positioning commodity products in convenient locations make it easy for the customer to stock up and help you achieve the best of both methods of display.