Academics

India’s 1st Indigenous book on Visual Merchandising is Here!

All VM books have definitions, basics of VM and explanations on various topics, but this book has so much more…It is written keeping in mind the Indian Retail Industry.

This book covers not just Window Displays, Fixtures, Store Layouts, and Circulation Plans; It also explains

  • Merchandise Presentation,
  • Plano grams,
  • Standard Operating Procedures (SOP’s) in VM, and
  • Experiential Retail Design

This is the first book that brings together the experts from the industry sharing their thoughts on visual merchandising, the implementation process and approach to a display problem. They share their views on the growth and future of the industry opening the readers minds.

MAIN HIGHLIGHTS: Window Display Case Studies, Quality Management in VM, Standard Operating Procedures (SOP’s in VM), Useful Material Resource Guide, Experiential Retail…!

Experts from the industry speak:

From left to right:
Vishal Kapoor, Head | Experience Design, Future Group
Vandana Verdia, Marketing Manager, Microsoft with Corestaff Services
K. Harshzad, Sr. Manager | Experience Design, Pantaloon Retail India Limited
Ajay (Kumar) Dasari, Head – Visual Merchandising, Levi Strauss (I) Pvt. Ltd.
Prakash Uchil, Deputy Manger | Experience Design, Future Group
Sandeep Mishra, Manager Design, Mudra Communications
Vandana Cardoz, Manager Visual Merchandising | Westside, Trent Limited
Gagan Khanna, VM Manager | GCC Countries, Shoe Mart, Landmark Group
Extracts from the book:

“…distinction can be created by ensuring that a store is visually presented in a fashion that a customer finds it easy to see, select, try, buy and make his or her aspiration to the process of buying.” B.S. Nagesh, Customer Care Associate and Managing Director, Shoppers Stop.

“Visual Merchandising and Display are subjective like trends and keep changing with times. This subjectivity does make it pretty evasive to capture and organize them into principles that can be interpreted and adapted across different market contexts. What works for one retailer could possibly bomb for another across the road!…” Surender Gnanaolivu, Vice President – Store Development, Mahindra Retail.

Reviews and Opinions:

“A simple guide to a lesser known art called Visual Merchandising”Rahul Rajamuthiah, Chief Business Planning-Big Bazaar, Future Group.

“A great source of learning put together methodically with extensive detailed hands-on approach for industry experience across various formats”,Surender Gnanaolivu, VM Store Development-Mahindra Retail.

“…it is a ‘must-have’ for all those engaged in modernizing Indian retail”Vinod Kaul, Founder of The Retail Vision Group, Chairman of RVG Communication Pvt. Ltd. & Chief Editor of RVG Vision Online Retail Newsletter.

To order the book now, Buy now on Amazon! or Buy now on FlipKart!

This book is also available in following stores:

Leave a Reply